Why you need brand loyalty and how to get it.

What is brand loyalty?

According to Wikipedia, the Free Encyclopedia:

In marketing, brand loyalty describes a consumer's positive feelings towards a brand, and their dedication to purchasing the brand's products and/or services repeatedly, regardless of deficiencies, a competitor's actions, or changes in the environment.

The 3 Types of Customer Brand Loyalty; which forms why clients come over and over again to get your products or services.

• Heart loyal customers.

• Head loyal customers.

• Hand loyal customers.

The heart loyal customers:

When clients follow their heart and which many times imply them being driven by altruistic motive, such as the desire to help the environment, support a special cause, or otherwise “make a difference in the world” with their purchase, it is considered heart loyalty.

People like this get emotionally attached to products and find it hard switching to similar products.

Also when these clients get your products or services, they equally are not driven by quality but quantity.

The head loyal customers:

These clients as it implies are driven by their logic; rationality and common sense, as opposed to heart loyal customers, they care less about quantity or emotions; which triggers buying to fulfil common good.

To get these clients you have to be offering quality products or services.

For those selling B2B, this is generally where you need to be. Because while most people may buy something “just because”, business buy things to generate more cash value than what they pay for them.

The hand loyal customers:

These are clients who make decisions based on their habits. They are not concerned about price but majorly remembrance.

They get familiar with products and never make an attempt switching or trying out new things.

Getting this clients are much harder but one way to make them switch is by giving them free trials that will make them attempt your products or service so they can accustom themselves to never switching again.

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Just like some android users never want to switch to iPhone or vice versa till opportunity permits them to make use of it for free.

1. The most important reason you need brand loyalty is simply to save cost.

By having repeat clients you reduce the money  and energy spent on getting these clients as new clients .

This is not to say you will not spend money or energy to keep repeat clients but it just goes to explain how minimal it will be .

1. Repeat customers can be your evangelist.

They can whole heartedly sing your glory

1. Loyal customers are more forgiving and understanding.

Do these to keep customers coming back.

1. Acknowledge them

Every company must have an email list of clients.

Sent thank you mails, birthday mails, happy new month mails, whatever happens, keep in touch like you are not keeping in touch.

Become the one and only / first thing these clients think about when anything related to your product or services pops into their minds.

1. Be consistent

2. Deliver on value

To get people to be loyal to your brand you must first answer the question “who is my audience” effectively.

There are many things to do to ascertain the answer to that question and one of it is

to determine is what products should be sold to which customers at which specific timeframe.

Only then, should you begin to create your sales strategy around this.

Thanks for reading!

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& Rebecca Isi Imafidon